Blog
We write about real technology decisions made by companies in the Canary Islands and the rest of Spain: custom software, artificial intelligence, CRM and digitalisation, without needless jargon.
HubSpot's agents run on one-cent credits: 50 per resolved conversation, 100 per lead and 10 per record. Here is which ones pay off for a small business.
Over 3 years, licenses win with few users and standard processes; custom SaaS pays off as users, add-ons and price increases pile up. Here is the math.
An AI agent takes a goal, decides its own steps and acts through tools. How to tell it apart from a chatbot or an automation, and where to start.
Dreamforce 2026 brought Koa, long-horizon agents, Salesforce in Claude and consumption billing. For a midsize company, what matters: data, permissions, cost.
GEO means getting AI assistants to cite you. It builds on SEO: a crawlable site, consistent business data, answer-first content and mentions on other sites.
Asking Claude Code to write Terraform isn't the same as asking it to write a function. AI applied to infrastructure has its own rules. Here's what we learned.
Cloud computing isn't the automatic answer for every SME in Las Palmas. Here are the real benefits, the costs few people show you, and when cloud doesn't pay off.
Starting with a SaaS template is the right call on day one. But there's a moment when the template can no longer follow you. Here are the signals and what to do.
Digital transformation isn't buying software with a subsidy. It's redesigning how your company works. Where to start if you run a business in the Canaries.
Around 70% of software projects ship something different from what was imagined. Spec-Driven Development closes that gap before any code is written.
Digitalizing a company isn't buying software. It's redesigning how people work. Many companies do the first convinced it's the second — and end up with more chaos, not less.
Excel isn't the problem. The problem is using it for things it wasn't designed for. When does it make sense to build a custom system — and when doesn't it?
A local AI that can do anything on your computer is incredibly useful. It's also incredibly dangerous if you don't isolate it properly. Here's what we've learned.
Claude isn't a code search engine or a developer replacement: it's a teammate with context. How we use it at Conceptual Creative to ship quality software.
A template can look good. But there are things a template can never do — because it was designed for someone else's business, not yours.
Choosing who to trust with a software project is one of the most important decisions your company will make. Five questions you should ask before signing anything.
AI doesn't transform companies by itself. What changes is when it's used to solve a specific problem. No hype, no empty promises.
There's no objectively better CRM. There's one that fits your sales process — and others that will make you adapt to them instead.
Not every company needs custom software. But there are clear signs when generic tools are holding you back — and when it's not worth changing yet.
The decision isn't which tool is better in general. It's which tool solves your specific problem without creating five new ones.
Some work in your company repeats exactly the same way every day. That's not operations — it's avoidable friction. What happens when you decide to automate it.
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Our products
Besides building for our clients, we create and run our own products.
Online invoicing software for freelancers, SMEs and accounting firms. It applies IGIC in the Canary Islands or VAT on the mainland automatically and is ready for VERI*FACTU.
Our video game: an MMO RPG for PC, an online multiplayer role-playing game coming in 2027 to Steam and the Epic Games Store. ALPHA sign-ups are open.
