Conceptual Creative was born in Las Palmas de Gran Canaria when custom software was something only large companies could afford. That gap looked like a problem worth solving.

Since then we have delivered over 120 projects: from web applications to manage vehicle fleets to automation systems for sports facilities, and internal tools a company used to run in Excel that now work by themselves.

What hasn’t changed since 2006: we always start by understanding the problem. Never by pitching technology.

years building custom software
20
projects delivered in the Canary Islands and Spain
+ 120
projects sold without understanding the problem first
0

How we work

Why many software projects fail (and how we avoid it)

Most technology projects that don’t work share the same origin: someone chose the tool before properly understanding the problem. We do the opposite.

  1. Problem first

    Before writing a line of code, we document what problem the system must solve, for whom and under which constraints. That lets us tell you whether what you need already exists, whether it makes sense to build it, or whether it is not the time yet.

  2. Then the solution

    With the problem well defined, we design the simplest architecture that solves it. No trendy technology for its own sake. No modules nobody will use. Just the complexity you need now, with room to grow.

  3. No surprises

    We work with a clear scope agreement that doesn’t change without your explicit approval. If the scope changes, we tell you before acting on it. Projects without surprises are possible: they simply take discipline.

What we are good at

  • SaaS and cloud applications

    Web applications that run in the browser, with no installs, available to the whole team from anywhere.

  • Custom CRM

    Customer management systems designed for how your team sells, not for how millions of different companies sell.

  • Cybersecurity

    Audits, vulnerability analysis and GDPR compliance for companies that can’t afford to find their security problems too late.

  • Applied artificial intelligence

    Automating specific processes with AI, without impressive demos nobody ends up using day to day.

  • Technology consulting

    Systems analysis, architecture decisions and digitalisation strategy for companies that want to get it right from the start.

  • Integrations and automation

    Connecting systems that don’t talk to each other, removing manual data transfer and putting information where it needs to be.

Our mission

To democratise access to quality software for businesses of all sizes. We believe any business, regardless of budget, deserves digital tools that work exactly as needed.

The team

Styng Arias

Chief Technology Officer

Designing and building software systems for companies since 2006. He has led projects in sectors as different as tourism, taxation, sports facilities and retail. His obsession is that technology serves the business, not the other way around.

If you have an unsolved technology problem, tell us

You don’t need to know exactly what you need. Tell us where it hurts: which process is slow, which information gets lost, which task eats time that could go elsewhere.

Our products

Our products

Besides building for our clients, we create and run our own products.

Factulum

Factulum

Online invoicing software for freelancers, SMEs and accounting firms. It applies IGIC in the Canary Islands or VAT on the mainland automatically and is ready for VERI*FACTU.

  • Automatic IGIC and VAT
  • VERI*FACTU
  • API with A3, Sol and CEGID
Arcania

Arcania

Our video game: an MMO RPG for PC, an online multiplayer role-playing game coming in 2027 to Steam and the Epic Games Store. ALPHA sign-ups are open.

  • MMO RPG
  • PC
  • Steam and Epic Games Store
  • 2027