Salesforce, HubSpot or something built for you: why the answer depends on how your team sells
There's no objectively better CRM. There's one that fits your sales process — and others that will make you adapt to them instead.
Service
CRM that fits
We implement, tailor and tune Salesforce, HubSpot or Zoho, or build your own CRM when your sales process doesn’t fit any of them. We start from how your team sells, migrate your contacts and history, and train the people who will use it. A custom CRM makes sense when your team still keeps a spreadsheet on the side.
03 / 07 Service
Salesforce, HubSpot, Zoho
- Full implementation and setup
- Lossless data migration
- Sales workflow automation
- Email, WhatsApp and calendar integration
Las Palmas de Gran Canaria · Since 2006
We implement, customise and tune the leading CRM platforms. A well-configured CRM is the backbone of any serious sales strategy.
We don’t stop at installing it. We analyse your sales process, design the workflows and set up automations that remove friction. We migrate your data and train your team.
Whether it’s Salesforce for large companies, HubSpot for agile teams or Zoho for tighter budgets, we help you choose and implement the right one. And if none fits, we build it.
Key benefits
What it includes
- Full implementation and setup
- Lossless data migration
- Sales workflow automation
- Email, WhatsApp and calendar integration
- Custom dashboards and reports
- Training and ongoing support
Who is it for?
- Sales teams tracking customers across email, WhatsApp and spreadsheets.
- Companies paying for a CRM nobody updates.
- Businesses with a sales process the big platforms don’t capture.
Method
How we work
An agile method with constant communication throughout the project.
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Analysis and specification
We document what problem the system solves, for whom and under which constraints.
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Architecture and UX
We design the simplest architecture that solves it and the experience of the people who will use it.
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Iterative development
Weekly deliveries so you see real progress from the first week.
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Testing and QA
Tests on every delivery so what reaches production works.
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Deployment
Cloud launch with automated deployments and monitoring.
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Support and maintenance
Security updates, ongoing improvements and a long-term technology partner.
FAQ
Frequently asked questions
Which CRM do you recommend: Salesforce, HubSpot or Zoho?
It depends on your company’s size and budget. Salesforce suits large companies with complex processes, HubSpot works well for agile teams with integrated marketing, and Zoho offers good value for SMEs. We help you choose and implement the right one.
When does my company need a custom CRM instead of Salesforce or HubSpot?
When your sales process is specific and generic platforms force your team into their logic. If you pay for features you don’t use, miss the ones you need, or your team still keeps a spreadsheet next to the CRM, it is time to consider your own.
Can you migrate my data from spreadsheets or another CRM?
Yes. Migrating contacts, companies and history is part of the project: we remove duplicates, agree which fields are kept and check the result with your team before signing the CRM off.
Shall we talk about your custom crm project?
We reply within 24 hours. The first consultation is free.
Our products
Our products
Besides building for our clients, we create and run our own products.
Factulum
Online invoicing software for freelancers, SMEs and accounting firms. It applies IGIC in the Canary Islands or VAT on the mainland automatically and is ready for VERI*FACTU.
Arcania
Our video game: an MMO RPG for PC, an online multiplayer role-playing game coming in 2027 to Steam and the Epic Games Store. ALPHA sign-ups are open.